精選商務英語BEC初級口語課程
1. What is important when selling a new product?
2 Discount
If a trade gives the counterpart a favorable discount in selling a new product, it’ll be easy to reach an agreement. And their volume of transaction can be larger.
2 Quality
Of course the quality of a product is very important. To some extent, it’s a decisive factor. Inferior quality will damage the company’s name, and cause a loss of consumers in the end.
2 Advertising
An ingenious advertising campaign will attract the eyes of lots of consumers, because the public is inevitably influenced by advertisements in their everyday lives.
2 Packaging
I think the packaging of a product will determine its selling performance. In an era of eyeball economy, high-quality products with poor packaging could be left out in the cold.
2 Commitment of After-sales Service
If commitment of after-sales service is honored, the consumers might become rest assured. As a result, our product will be in great need.
2 Image Ambassador
It’s a common practice nowadays that companies invite fashion models, film stars and pop singers to act as image ambassadors for their products. It turns out to be a very effective promotion approach, especially to the youngsters.
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